Showing posts with label internet advertising revenue. Show all posts
Showing posts with label internet advertising revenue. Show all posts

Wednesday, February 28, 2007

Hottest or Emerging Trend in Philippine Blogging

I'll be moderating the Blogging Trends Panel for iBlog3 and would like to request for three (3) topic suggestions on what do you think will be the hottest or emerging thing (and who can be invited to represent them) in Philippine Blogging this 2007. Those topics and people shall be invited to join this panel.

Some ideas:

1. Making money through blogs
Because there are now more Filipino bloggers who earn through blogging.

2. Community blogging
There are now more blogging communities created, whether for strategic revenue generation purposes or for niche market segment, that allows more bloggers to be recognized as well.

3. Election blogging
Not sure if it is hot or only a short-term trend.

4. Competitive blogging (contests and more)
There's growing rivalry or competition in the local blogosphere and there'll be more.

5. Youth blogging
Comprising the biggest segment of Philippine bloggers today. With the ability to earn online and even compete much easier today, will they become a serious force this year?

6. Mobile blogging
It hasn't clicked much in the past but will it do this year?

7. Celebrity blogging
The growing number of personalities or aspiring artists blogging online to showcase themselves.

8. Video blogging
Most creative uses of YouTube and similar technologies. (expecting to be more this year)
Perhaps feature most popular Pinoy YouTube member.

9. Podcasting
Podcast advertising revenue surged to US$80 million in revenue in 2006. The media networks are now doing it. Will 2007 be a prime year for serious podcasting?

Your feedback will be very much appreciated.

Registration for iBlog3 will be announced soon. I encourage you to sponsor this FREE and non-profit event, visit http://www.iblogph.org to learn about the packages.

Wednesday, April 26, 2006

Which blog clicks - AdSense wise

I was staring at a Performancing.com report with amazement in my end. For the first time, I could actually see when and from which post are Google AdSense clicks are coming from. It is a great relief and inspiring as well.

One of my challenges in maintaining several blogs is finding out which blog clicks and generate Google AdSense revenue. To my surprise, a blog of mine that hardly gets any feedback or comment is the one getting visited the most and has received Google AdSense clicks as well. This I discovered after I started using Performancing.com (nearly a month ago).

Perhaps what made the blog clicked is I hardly talk about myself or thoughts in the said blog.

As I worked on this blog's content, I began getting the traffic but did not notice any improvement in the AdSense clicks. Except for one day where all the clicks are coming from an old post.

With this experience, I arrive with the following conclusion:

1. If your blog is only attracting fellow bloggers to read, don't expect any ad clicks from them. They hardly click unless you are displaying opportunities where their site could also generate revenue.

2. Non-bloggers are most keen to click on ads especially if they arrive at your site through a search engine result. Their desire to get more information primarily drives the reason why they are clicking on these ads.

I also learned that the most clicked article can effectively guide me in finding out what articles are users interested in, that brings them to my site.

Hmm...more insights...