Wednesday, March 28, 2012

2003: PLDT Cyber Madness

PLDT offers the Cyber Madness promo. It partners with dealers to offer computers on an installment basis when tied up with a dial up or DSL broadband subscription.  This expands their consumer base beyond customers who already have PC´s, and aim to improve the low domestic PC penetration which hurts Internet expansion.

To this date low credit penetration due to low income is a barrier to e-commerce adaptation. Traditionally, Internet commerce systems ave been dependent on credit cards. Fraud concerns also stop people from using their cards on local sites.

PLDT in 2009

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