Wednesday, October 13, 2010

Social Networking most important Internet activity for Filipinos

According to TNS Digital Life, social networking is the most important activity among Filipino Internet users at 44%. This is followed by:

  • emailing 36%
  • gaming 24%
  • knowledge & planning 19%
  • multimedia 6%
  • organizing 1%
  • news, weather, and sports 5%
  • personal interest 3%
  • shopping 2%
  • browing 2%
  • admin 0%

TNS just launched its Digital Life site showing Internet statistics and social media habits as of September 2010. Out of almost 100 million population, it is estimated that the country has 29.7 million Internet users. Average age of the Filipino Internet user is 22.7 years old spending an average of 10 hours online per week with 171 e-friends.

TNS also observed that majority of Filipino Internet users Digital Lifestyle is that of the "aspirers" at 83%. Newbies accessing the Internet from home using the personal computer and mobile phone who are learning to do more of everything online. This is followed by:
  • communicators 11% (active talking to people online via email, instant messaging, social networking, etc.)
  • influencers - 3% (can be an active blogger, passionate social network user, online shopper, and has many social network friends.)
  • knowledge seekers 2% (interested in the latest things and use social network or related platforms to pursue such)
  • networkers 1% (likes to use social networks and open talking to brands. Does not voice opinion online.)
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