It is no secret that online games is the primary revenue driver for most Internet cafes in the country today. With nearly 5.6 million Filipino online gamers and US$14 million in revenues, according to International Data Corporation, this comes as no surprise.
This community is also seen as potential for in-game advertising. One exciting company worth watching out for is e-Games due to its Free2Play model. Despite that, new games like Freestyle, among others are expected to build a growing user base. With Filipinos becoming experts in online gaming, they perhaps be able to follow the footsteps of overseas-based Filipino professional gamers someday.
The Filipino language, Tagalog, is also influencing international games such as The Sims(TM) native language, Simlish, where it is partly based. Another game, similar to our child's play Jack 'en Poy, is also gaining international popularity because of its mix gaming arcade and card collection approach.
The popularity of online games is also creating a new form of virtual income. I've met individuals who are now earning a living by playing a person's game character and by selling them. Joel Yuvienco challenges educators to harness this as a tool for learning.
Definitely more games are expected to come in the country from Korea, Japan, USA, among others.
Showing posts with label philippine internet cafe. Show all posts
Showing posts with label philippine internet cafe. Show all posts
Monday, August 07, 2006
Thursday, July 27, 2006
Philippine Internet Cafe Growth and Challenges
I'm having a dilemma in getting an estimate on the number of Internet cafe in the Philippines. Even Yahoo's listing on it is too limited. Perhaps local government units should start listing Internet cafes in their respective websites.
When talking to industry experts, the number of Internet cafes are currently pegged at 8000 to 14,000 all over the country. Most are surviving by offering more than just your traditional Internet rental service. Others are offering scanning, desktop publishing, gaming, encoding, research, among others. I believe that there shall be changes in the Internet cafe market within a year or two as the not so well-funded players, who rely on pirated software, will be more pressured to go legitimate as their competitors are the ones who report them. Microsoft is now actively educating the market with its Internet Cafe Rental Rights program to ensure that these places operate legitimately in using their products. Although there's nothing stopping Internet cafe players to use open source.
Gaming is one popular activity in Internet cafes. Like in China, there are now Filipino gold farmers in these gaming communities who sells account identities or charge a fee for playing another person's account to reach a particular level.
The use of Internet cafe by the youth has also elicited a lot of reaction from the local government units. Some even issued local regulation to ban minors from going to Internet cafes during school hours. Roberto Verzola's experience in this area drives the point to its necessity.
Another expansion approach that some Internet cafes are now pursuing is to function as a call center, or rent its facilities out for such use, like Netopia. Companies like PLDT are also making the Internet Cafe business an option that new entrepreneurs can look into.
On the advocacy side, there are now groups who sees the Internet cafe as a place where their philantrophy work can be deployed.
With the maturing Internet sector, the Internet cafe owners appear to be the most organized and even strategically quantifiable as most cities in the country have been establishing one. Some of these associations are: Internet Cafe Association of the Philippines, Internet Cafe Association of Cebu, among others.
When talking to industry experts, the number of Internet cafes are currently pegged at 8000 to 14,000 all over the country. Most are surviving by offering more than just your traditional Internet rental service. Others are offering scanning, desktop publishing, gaming, encoding, research, among others. I believe that there shall be changes in the Internet cafe market within a year or two as the not so well-funded players, who rely on pirated software, will be more pressured to go legitimate as their competitors are the ones who report them. Microsoft is now actively educating the market with its Internet Cafe Rental Rights program to ensure that these places operate legitimately in using their products. Although there's nothing stopping Internet cafe players to use open source.
Gaming is one popular activity in Internet cafes. Like in China, there are now Filipino gold farmers in these gaming communities who sells account identities or charge a fee for playing another person's account to reach a particular level.
The use of Internet cafe by the youth has also elicited a lot of reaction from the local government units. Some even issued local regulation to ban minors from going to Internet cafes during school hours. Roberto Verzola's experience in this area drives the point to its necessity.
Another expansion approach that some Internet cafes are now pursuing is to function as a call center, or rent its facilities out for such use, like Netopia. Companies like PLDT are also making the Internet Cafe business an option that new entrepreneurs can look into.
On the advocacy side, there are now groups who sees the Internet cafe as a place where their philantrophy work can be deployed.
With the maturing Internet sector, the Internet cafe owners appear to be the most organized and even strategically quantifiable as most cities in the country have been establishing one. Some of these associations are: Internet Cafe Association of the Philippines, Internet Cafe Association of Cebu, among others.
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