Many thanks to those who joined our free delegate pass contest for the The Digital Ripple: 4th Internet and Mobile Marketing Summit 2010 organized by the Internet and Mobile Marketing Association of the Philippines. This will be on August 19 and 20 at the SMX Convention Center, Mall of Asia, Pasay City.
Search Profile Index by 4th Media Internet Technology Corporation is an exhibitor in this conference.
The winners are:
Note that this slot is not transferable. Congratulations to the winners!
Friday, August 13, 2010
Saturday, July 24, 2010
Get a free delegate pass: The Digital Ripple: 4th Internet and Mobile Marketing Summit 2010
The Internet and Mobile Marketing Association of the Philippines (IMMAP) is organizing The Digital Ripple 4th Internet and Mobile Marketing Summit 2010 at SMX Convention Center, Mall of Asia, Pasay City this August 19 and 20, 2010. They are giving away two (2) delegate passes to this event.
Should you like to participate and hope to get one of the passes, this is what you have to do:
- Make a blog entry about the The Digital Ripple 4th Internet and Mobile Marketing Summit 2010 and cite why you like to attend this two-day event.
- Your blog post must have a link to the following:
link 1: The Digital Ripple 4th Internet and Mobile Marketing Summit 2010 at http://www.immapsummit.com/speakers.php
link 2: Follow IMMAP on Facebook at http://www.facebook.com/immapPH
link 3: Monitor #immap summit discussions via Twitter at http://twitter.com/immapPH - Add a Facebook "like" button to your blog post to enable your readers to give a thumbs up.
- Post a comment to this blog entry and give me the url link where your entry can be found.
Two winners will be chosen based on:
- First winner shall be based on most number of Facebook likes or thumbs up from readers. Deadline for counting of likes will be on August 9 (before 12 midnight).
- Second winner will be based on the blog post story - why do you want to attend the summit.
I hope you can join and see you at the The Digital Ripple 4th Internet and Mobile Marketing Summit 2010!
Search Profile Index by 4th Media I.T. Corp. is an exhibitor in this conference. Chilline Tagaytay will also raffle an overnight weekday stay for delegates who will check in via Foursquare in the said event.
Wednesday, March 24, 2010
Chowking, Jollibee, Greenwich, Red Ribbon to Launch Integrated E-Commerce Fast Food Chain Site and Delivery Service
Just got word from Manolo Almagro, Head of the Digital Team at Jollibee Foods Corporation that the company is launching the e-commerce initiative of the 4 brands in coming months. It will start with Chowking (soft launch on March 31) and Jollibee (soft launch on April 19). Followed by Greenwich and finally Red Ribbon (both will have soft launch schedule sometime this May).
The initial delivery area is limited to Metro Manila and shall be expanded to other delivery areas over time.
However, what will make this effort different is the integration, Almagro explained, "There will be a site that will allow for cross brand ordering. You can order from any of the 4 brands and mix and match a meal."
I was able to take a sneak peak at one of them and like the easy to use interface. Gave some suggestions on how can it be improved further after trying out to pick my favorite food order online.
Like in the case of Jollibee, a sample order would comprise of 2-piece burger steak, macaroni soup, chocolate sundae, and pineapple juice (plus a champ or yum burger with cheese take out). Their coffee is one of the best too.
For Chowking, a sample order would either be Spicy Chaofan / siomai, Kings Congee, or Beef Wanton Noodles (Mami). Then buchi and pineapple juice. I am also a big fan of their Kings Special breakfast and hope that can also be ordered online. However, since Chowking has a wide variety of individual and group food menus, I'm sure this site will be an exciting one to watch.
I consider the soups, desert and drinks as add-ons and I think they should appear on the side-bar as options after one picks a main meal order.
Although I think it is possible that there are two types of customers: (which of the two are you?)
- Shop and choose. Those who want to look at the menu and pick.
- Just give an order right away. Where a form with drop down menu option would suit best for fast transaction. (Well it is fast food to begin with.)
"The concept is that if we design each site to have similar ordering building experience, we will be able to leverage on the institutional knowledge that will be built up over time. It is much like how ATMs work, if you use one- then you can pretty much use them all – regardless of what network they are on.
We’ve integrated these directly into our delivery call-centers. It will allow people that have ordered online to already be registered as customers for phone in orders."
Special features of the upcoming e-commerce sites also include:
- “Share-this” - a widget that will allow people to post recommendations of their favorite meals on their social media networks,
- The ability for registered users to save their previous orders. This way, they can place an order in seconds – as their “usual” order.
The Digital Team of Jollibee Food Corporation is a new group that was created in June 2009 (when Manolo moved to the Philippines from the US). It is a cross discipline group of marketing, digital, and software development skill sets. It is part of Jollibee Corporate and work across all of its brands.
To monitor the launch developments, follow the brands at Twitter @iwantjollibee @ilovechowking @greenwich @iwantredribbon
I recall that my first time in doing online ordering was around 1999-2001 and have done so several times. The funny thing then was that we were using dial-up Internet connection. So after ordering, we have to hang-up the Internet connection and wait for the phone call for our food order to be confirmed. But these days, with more advanced Internet connectivity, things should be easier.
Subscribe to:
Posts (Atom)